100 Needy Children to Receive New Mattresses

Posted on November 24, 2013  |  Permalink


Mattress Giveaway                              Mattress Giveaway

NORFOLK, Va., Nov. 25, 2013—Leading furniture retailers Ashley Furniture HomeStore, Southeastern Virginia, and Grand Furniture  have teamed up with Paramount Sleep to donate 100 new twin mattress sets to less fortunate children in the Hampton Roads, Virginia, area this holiday season.  Between December 1 and 25 four children ages 3 to 16 will be selected each day to receive a new mattress set.

Applications are being accepted online at www.AChanceToDreamGrand.com or www.AHopeToDream.com and at any Grand Furniture or Ashley Furniture HomeStore, SEVA location. A Chance to DREAM GRAND is modeled on Ashley Furniture HomeStore’s A Hope to Dream national charitable program, which partners locally with the Children’s Health Investment Program (CHIP) of South Hampton Roads. Grand Furniture has selected ForKids, a Norfolk-based charity dedicated to breaking the cycle of homelessness and poverty for families and children, to support its new program.

“This is just the beginning of our initiative, A Chance to DREAM GRAND,” says Brett Johnson, Director of Strategic Planning for both Grand Furniture and Ashley Furniture HomeStore, SEVA. “By leveraging our unique market position, not only can we positively impact more children in need this holiday season, but our entire organization feels that this provides us the most successful way to launch our 2014 program.”

“We are thrilled to provide Back Performance mattress sets to local children in need,” said Paramount Sleep Director of National Accounts Tom Burke.  “Proper exercise, nutrition and a great night’s sleep are critical to a child’s development.”

Several local media outlets also have provided advertising and promotion for the charitable program.

About Grand Furniture
Grand Furniture is a third generation, family owned furniture retailer headquartered in Virginia Beach, VA. For over 65 years Grand Furniture has been providing furnishing and bedding needs serving Hampton Roads with six convenient locations.  Store Hours are Monday – Saturday, 10am –9pm, and Sunday 12pm – 6pm.

About Ashley Furniture HomeStore, Southeastern Virginia
Ashley Furniture HomeStore, Southeastern Virginia, has two locations in Hampton Roads. Chesapeake “The HomeStore of the Year” is a 40,000-square-foot showroom and a new 2nd location recently opened in Virginia Beach featuring a 50,000-square-foot showroom.  Store Hours are Monday - Saturday. 10am –9pm, Sunday 12pm – 6pm.

About Paramount Sleep
Paramount Sleep is a third generation, family owned mattress manufacturer based in Norfolk, Va.  For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers in the country, the company currently produces handcrafted mattresses under eight unique brand names:  A.H. Beard®, Back Performance®, Boutique Hotel, Doc in a Box®, GoodNite®,  HD Super Duty®,  iGravity®, and Nature’s Spa®. For more information, visit http://www.ParamountSleep.com.


Paramount Sleep Contact
Melissa Bassham
Marketing Representative
757-855-3321
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Grand Furniture Contact
Aneta Kuzma
Marketing Manager
757-233-2308
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