NORFOLK, Va., Jan. 27, 2018—PSC will introduce its brand new 2018 Hypnos Collection Jan. 27-30 at W Las Vegas (2535 Las Vegas Blvd. South) during Las Vegas Market.
Hypnos is a British luxury bed manufacturer, family owned and operated for five generations. With a strong global reputation for quality and comfort, coupled with its award winning approach and sustainable designs, Hypnos is the second biggest brand in the UK bed market. Hypnos also has a Royal Warrant from Her Majesty Queen Elizabeth, which the family has held without interruption since 1929. Hypnos is the only luxury bed maker to actively supply the Royal family, Royal Household and all the Royal residences. PSC is the only licensee for Hypnos in the U.S. and handcrafts the company’s products according to British time-honoured artisan traditions, using the finest natural and recyclable materials, tailored to U.S. comfort preferences.
“We designed the 2018 Hypnos Collection to be more in line with the Hypnos UK standards,” said PSC President Richard Fleck. “We’ve taken the best of British luxury and traditional craftsmanship and combined it with the comfort, support and durability expected in the American market. Merging global and local considerations is part of our ‘glocal’ brand-building strategy.”
The 2018 Hypnos Collection consists of two offerings: Nature’s Reign and Royal Grandeur, featuring elegant panels and borders, a brand new exclusive and unique innerspring design, new divan and headboard fabric choices, five additional natural upholstery fibers imported from Europe, new leg options and a roll pack topper selection.
Hypnos Nature’s Reign
The Hypnos Nature’s Reign six-bed collection offers consumers premium luxury bedding at a value price proposition. Hypnos’ best-selling specifications have been retained while the entire look has been refreshed. The Nature’s Reign bed panels are high quality and feature beautiful embroidery, while the beds’ standard divan is attractively accented with the Hypnos plate. Consumers also will appreciate the true British bed design with no quilting, a handsome border and embroidered handles.
Hypnos Royal Grandeur
Hypnos Royal Grandeur is a five-bed collection that builds upon the luxury already synonymous with the Hypnos name. Royal Grandeur beds feature a square designed foundation, an exclusive and premium coil unit and more natural exotic fibers including white hair, horse hair, pashmina, alpaca, and cashmere. Each custom-made Royal Grandeur bed is side-stitched by hand, an extremely labor intensive traditional process that provides added support to a mattress. The Royal Grandeur divan beds also come with the Hypnos zip and link service, allowing the joining together of two mattresses with different spring tensions.
Hypnos Design Options
“Much like Hypnos in the UK, we believe in creating the best environment for sleep. This means that in addition to being recognized as the most comfortable bed in the world, a Hypnos bed should create a beautiful sleep space,” commented Fleck. “By offering multiple design options, consumers can express their vision of beauty for their space.”
Consumers may choose one of four distinct leg styles for their Royal Grandeur bed: black matte wood tapered leg; natural wood tapered leg; mahogany bun leg; and chrome metal leg. Consumers also will select a covering for their divan and headboard from a swatch book of nine new fabrics. The fabrics were inspired by the UK’s best sellers and tailored for the U.S. market.
Three Hypnos mattress toppers have been introduced at the show which can be delivered roll-packed directly to consumers. The Nature’s Reign topper is two-sided and made of quilted high quality New Zealand wool. The Two Royal Grandeur toppers are made of Joma Alpaca hair and Joma Alpaca hair combined with Latex.