NORFOLK, Va., Jan. 18, 2012— Paramount Sleep will debut three new collections at a private show during the Las Vegas Furniture Market. A completely re-engineered Nature’s Spa® mattress, new high-end Heavy Duty® mattress models, and the new Performance Gel series for the Back Performance® line all will be featured.
Nature’s Spa is a true natural latex upholstered product, featuring 100 percent natural latex, natural coconut fiber pads, merino wool, organic cotton covers, as well as soy-based and CertiPUR-US® certified flexible polyurethane foam support systems. Select Lux models feature a removable zipper cover for added peace of mind.
Paramount welcomed feedback from retailers at High Point Market last fall on ways to improve Nature’s Spa and then incorporated the suggestions into the new designs.
“Retailers are on the front line so we look to them to help us develop bedding that is in step with what consumers are demanding today,” said Richard Fleck, chief marketing officer. “We feel the new Spa line is exactly what consumers in the natural/environmental psychographic want in a mattress.”
The new HD Super Duty Collection also will make its debut in Las Vegas. The high-end HD mattresses feature a proprietary Omalon® foam encased design, as well as latex and gel memory designs. HD mattresses integrate an advanced support system with the finest comfort layers that mold to the shape of the body for proper spinal alignment and deep, restorative sleep.
Paramount also will showcase its new Back Performance® Gel Series. “We are very excited about this collection. The reception from the retail community has been overwhelming,” commented Fleck. “The program delivers unbeatable value in a performance product and we are pleased to feature it in Vegas.”
Paramount will host a private show Jan. 30 and 31 in the Cili Ballroom at the Bali Hai Golf Club, part of the Mandalay Bay Resorts. Invited guests will be treated to complimentary car service to and from the event, casino chips and a cocktail reception.
About Paramount Sleep
Paramount Sleep is truly a company of bedding people, dedicated to carrying on its legacy of integrity, innovation and American made craftsmanship for more than 80 years. The company’s mattress lines include: A.H. Beard, Back Performance, Boutique Hotel, Heavy Duty, Nature’s Spa, Quilt O PEDIC, and Sleep for Success.