Paramount Sleep Will Feature Two Redesigned Mattress Lines at High Point Market

Posted on September 19, 2014  |  Permalink

NORFOLK, Va., Sept. 19, 2014—Paramount Sleep will feature two redesigned mattress lines during High Point Market, Oct. 18-23, in building IHFC, space M540. Back Performance® MX Gel and Doc in a Box® both have been reengineered for 2015.

Redesigned Back Performance® MX Gel
Back Performance MX Gel has been updated with a unique, patent-pending knit cover by Innofa. The new engineered zippered cover has the look of a cut-and-sewn cover but is created out of one piece of panel tick. The new MX Gel cover provides a tailored look and a modern “border” treatment without curved lines or pulled fabric. Back Performance MX Gel is offered in three models: CoolTech, ChillTech and ThermoTech, all treated with Thermo Gel, and is available in Twin XL, Queen and King sizes.

Doc in a Box®
Paramount Sleep’s exclusive Doc in a Box program also has been redesigned. Doc in a Box is a compressed, roll packed, all-foam mattress that ships directly to the consumer or to a retailer’s floor. The supportive design, endorsed by sleep expert Dr. James Maas, is made with CertiPUR-US® certified foams and is Made in USA Certified®. Shipping direct to the consumer allows bedding retailers to sell the mattresses on their websites and enjoy substantial cost savings. Doc in a Box has been redesigned for 2015 with a new cover and is available in Twin, Full, Queen, and King sizes.

Partnership with PureCare®
Sleep essentials designer PureCare has partnered with Paramount Sleep to showcase its mattress and pillow protectors, mattress toppers and pillows at High Point Market in the Paramount Sleep space. The company will highlight its new cooling mattress and pillow protectors, PureCare FRíO™, as well as its PureCare One pillows. Paramount and PureCare first collaborated at the Summer 2014 Las Vegas Market. This will mark PureCare’s first return to High Point Market since 2012.

Dr. James B. Maas Book Signing
Sleep expert Dr. James B. Maas will make an appearance in the Paramount Sleep space on Saturday, Oct. 18, from 11:00 a.m. to 2:00 answer questions about how to sleep better. He will sign copies of his latest book, Sleep to Win! Secrets to Unlocking your Athletic Excellence in Every Sport.

About Paramount Sleep
Paramount Sleep is a third generation, family owned mattress manufacturer based in Norfolk, Va.  For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers in the country, the company currently produces handcrafted mattresses under seven unique brand names:  A.H. Beard®, Back Performance®, Boutique Hotel, Doc in a Box®, GoodNite®, HD Super Duty®, and Nature’s Spa®. For more information, visit

About PureCare
PureCare® designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, mattress toppers and pillows - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare is proud to manufacture the official mattress and pillow protectors of the National Sleep Foundation. For more information, please visit us at