Paramount teams with BlackberryFarm

Posted on October 10, 2016  |  Permalink


David Perry, October 10, 2016

HIGH POINT – Paramount Sleep is conjuring up visions of relaxation and luxury with a new business partnership.

The Norfolk, Va.-based bedding producer is unveiling details of its exclusive agreement with luxury hotel and resort Blackberry Farm at the upcoming market.

The resort will use Paramount’s Nature’s Spa collection mattress sets, toppers and pillows exclusively. Guests will have the ability to purchase the sleep systems through the gift shop or online. Situated on a pastoral 9,200-acre estate in the Great Smoky Mountains, Blackberry is one of the top-rated properties in the world, the company said.

Nature’s Spa by Paramount Sleep creates a sanctuary for customers who want to pamper themselves with the ultimate in natural luxury and comfort. Nature’s Spa uses only nontoxic, natural latex—no fillers or synthetic blends. The beds offer a resilient, supple feel and exceptional pressure relief, the company said.

Paramount Sleep shows in International Home Furnishings Center in space M-540.